The automotive news landscape usually errs towards the sexy. Supercars, luxurious SUVs and forward-thinking electric cars grab the headlines in the nationals and on the big car sites. But when was the last time you saw a mass market news story about tyres?
They’re just not interesting. And, to the average consumer, they’re the last thing you think about when you’re getting behind the wheel for the trudge to work.
Yet they’re as vital as the steering wheel you hold. They connect the car to the road, keep you gripping when the weather turns nasty and save your car’s suspension from road surfaces that look more like the moon than a stretch of Tarmac.
So what can we do to raise awareness of the important of tyres?
It’s a given that most new car buyers trust the tyres their cars come on, and it’s unlikely most buyers on a 2 year finance deal will need to replace their rubber before the car goes back.
But not everyone’s in a brand-new car, and we'd argue that every driver needs a basic awareness of tyre safety.
With this in mind, we ran a quick poll on DriveTribe to see what’s most important when people think about maintaining or buying tyres.
The majority of respondents (47%) said that the brand of tyre was the most important thing.
Perhaps on a more practical level, 32% said tyre pressures were next more important – as we know, under or over inflation can massively affect fuel economy and, more importantly, stability.
The next most important consideration was around tread depth, with 18% of people finding the remaining lifespan of their tyres of utmost concern.
In short, it seems that people are more concerned with picking a good brand rather than checking the tyres they have are working at their optimum. So perhaps the tyre brands have done a better job than anticipated marketing their wares – and now it’s time for more education around tyre care from manufacturers.