DriveTribe and the motor oil and additive specialist Liqui Moly have partnered to uncover what makes the greatest engines of all time tick. Well, hopefully not tick.
The four-month partnership will see Liqui Moly sponsor DriveTribe’s engineering section, in which DriveTribe will showcase several videos delving into each of the all-time greatest motoring powerplants from the worlds of four and two wheels. The DriveTribe team will use the partnership to explain the engineering mastery behind the McLaren F1, the Pagani Zonda R, Bugatti Chiron, Ducati’s superbikes and the Chevrolet Corvette. That’s not all – you’ll also get to see behind the scenes at a company that’s still building V10 Formula One engines in 2020.
As well as promoting the Liqui Moly brand to an engineering-obsessed audience, DriveTribe will be using its e-commerce platform to sell the brand’s oils and additives.
The first videos from the partnership will go live in Q2 2020 – stay tuned to the DriveTribe YouTube channel, and make sure you’ve downloaded the DriveTribe app to see all this engineering content and a whole lot more.
Commenting on the partnership, DriveTribe CEO Jonathan Morris said: “Our partnership with Liqui Moly serves to highlight the fact that DriveTribe’s audience has diverse interests across all aspects of motoring. The DriveTribe editorial and video team will delve into the world’s greatest engines for hardcore engineering fans. I’m very excited to have such a reputable brand onboard to help us tell these stories.”
Peter Baumann, Marketing Director at Liqui Moly said: “For people who are with DriveTribe, cars aren't just something to be used. People who are with DriveTribe want an enhanced knowledge. We want to show that engine oil now is a liquid spare part which has to match precisely the motor. And our additives are useful chemical tools a that make a lot of jobs faster, easier, and more convenient than mechanical tools.”
DriveTribe puts the fun back into motoring. It’s where your inner car geek can come out to play – whether you’re a BMW M nerd, a motorsport expert or just want to learn about the latest EVs. Download our app to get the latest news, post your roadtrip diary or even grill the world on the finer points of British Leyland’s heritage.
Founded in 2016 by Jeremy Clarkson, Richard Hammond and James May, you can get your DriveTribe fix on the Apple and Google App stores, or online at drivetribe.com. The DriveTribe YouTube channel is the perfect place to get your fix of the boys, or our in-house team exploring the car world’s most intriguing feats.
About Liqui Moly
With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is the undisputed market leader for additives and is repeatedly voted the best oil brand. The company sells its products in more than 120 countries and generated € 569 million in sales in 2019.