NEW YORK, 23 MARCH: DriveTribe has reinforced its American market ambition with two new VP hires.
Debbie Zeidner Goldberg and Robert O’Rourke join DriveTribe US as VPs of Brand Partnerships, planting the DriveTribe flag firmly in the heart of New York.
The dynamic duo will be helping US clients take advantage of DriveTribe’s unique data and insights gathering tools to supercharge their campaigns – that’s if we can teach Rob’s sheepadoodle puppy to help out with the Keynote presentations, and Debbie’s toddler too!
Robert is NYC Metro born-and-bred, and comes to DriveTribe and FoodTribe from a strong media background including MTVU/Viacom, JCDecaux and, most recently, digital publishing integrators TheSoul Publishing. When he’s not working, you’ll find Rob down the shore enjoying hot summer nights with friends and family – or kicking back in Hoboken with his new pup Gracie.
Debbie brings more than 16 years of media experience from the digital publishing, social, video and technology sectors, and adds DriveTribe to a bustling list of startups she’s worked for. In her previous life she was Sales Director at mobile shopping app Shopular, Penske Media Corp., and XO Group; and she’s planning to show off her shopping trends in the world of four wheels and food. Debbie’s a practiced yogi who lives in Westfield, NJ with her husband and two sons. During the summer weekends, she loves to be poolside.
Debbie says: “I am excited to be a part of this fast growing startup, as I believe FoodTribe and DriveTribe have such passionate and engaged audiences around both the USA, UK, and globally. The sky is the limit with our creativity and looking forward to clients capitalizing on that value that our team can deliver- from recipes, to spirits to takeout programs to creative vehicles and automotive accessories’. I look forward to building new relationships and partnerships!”
Rob says: “This is an exciting time to join the DriveTribe and FoodTribe teams – our unique interactive audience content and agility to give every brand a tailored approach is hugely important in what looks to be a testing year for the auto industry. It is always a thrill to connect with a brand and develop impactful long term relationships that produce results. I look forward to growing our stateside relationships with exciting new partners!”
If you think your automotive or food brand could benefit from DriveTribe and FoodTribe’s unique platforms – or if you just want more photos of Gracie and Debbie’s boys – then don’t hesitate to get in touch.
Get in touch:
Debbie Zeidner Goldberg: firstname.lastname@example.org
Rob O’Rourke: email@example.com
DriveTribe puts the fun back into automotive. It’s where your inner car geek can come out to play – whether you’re a BMW M nerd, a motorsport guru or just want to learn about the latest supercars. Download our app to get the latest news, post your road trip diary or even grill the world on the finer points of Chevy’s heritage.
Founded in 2016 by Jeremy Clarkson, Richard Hammond and James May, you can get your DriveTribe fix on the Apple and Google App stores, or online at drivetribe.com. The DriveTribe YouTube channel is the perfect place to get your fix of the boys, or our in-house team exploring the car world’s most intriguing feats.
Foodtribe makes food and drink fun again. It’s a place where your inner food lover can come out to play, regardless of whether you're more Big Mac or Michelin. Download the FoodTribe app to savour new flavors, or grill the world on their grazing habits over at foodtribe.com.
Full of features, recipes, quizzes and news fresh from the oven, FoodTribe’s your safe haven for sharing all those guilty (and not so guilty!) pleasures. Founded in September 2019 by the brains behind DriveTribe, FoodTribe is somewhere anyone can post their foody views, recipes or pics.
Our head chef is James May, who has already helped rocket FoodTribe’s YouTube channel through the 100,000 subscriber barrier in January 2020. If you haven’t watched him make his Seventies Sarnies, what are you waiting for?