Despite high profile marketing, a forthcoming alliance with Toyota and winning plaudits with customers and dealers alike, Suzuki UK are forecasting a sales dip. DriveTribe interviews their Director of Automobile, Dale Wyatt, to hear how the the brand is planning a hybrid future.
Fours years after Dieselgate first came to public attention, VW is reinventing itself with a bold new electric strategy. A new logo will be revealed at next month's Frankfurt Motor show, and 70 new EVs are scheduled for release by 2028. Curtis Hutchinson reports on the transformation under way.
VW took a multi-story stand at the Goodwood Festival of Speed to showcase their electric ID and performance R ranges. They also bagged the record for the fastest ever hillclimb at FOS. Both are landmarks on their race to electrification.
Are consumers ready to buy cars completely online? With nearly 47% of DriveTribe users claiming they would be, James Baggott looks at the new players on the digital retail block. New manufacturer web sites, dealers, disruptors and established platforms are all vying for a piece of the action.