Alain Visser, CEO of Geely-owned Lynk & Co, outlines his strategy and vision for launching in Europe. The model is disruptive to the core, using shared-ownership, experiential retail and limited vehicle choices to drive standout and value. But is the market ready as 2020 looms?l
Craig Cheetham suggests Western manufacturers should ignore the emergence of Chinese Automotive brands at their peril, as investment in operations, talent and acquisitions are fuelled by a booming home market.
The Big 5 Chinese auto groups fueled by a burgeoning home market, have the cash and ambition to make big waves in global markets. While we've mocked their designs and Western mimicary in the past, China could be a new force to be reckoned with. How will they make their presence known? For now the jury is out, but a notable minority think the writing is on the wall.