Craig Cheetham suggests Western manufacturers should ignore the emergence of Chinese Automotive brands at their peril, as investment in operations, talent and acquisitions are fuelled by a booming home market.
The Big 5 Chinese auto groups fueled by a burgeoning home market, have the cash and ambition to make big waves in global markets. While we've mocked their designs and Western mimicary in the past, China could be a new force to be reckoned with. How will they make their presence known? For now the jury is out, but a notable minority think the writing is on the wall.