In their native Canada and to the automotive cognoscenti Piloti are synonymous with style and driving performance. The high-end driving shoes and apparel brand, asked us to build brand awareness of their motor-racing inspired shoe collection, targeting enthusaists and luxury style seekers.
Top-end automotive and luxury brands have always had a strong and enduring association. So when specialist driving apparel and racing shoe brand Piloti approached us, we were able to offer them a three-month lead sponsorship and content promotion within our newly created Style vertical.
The section is home to content on some of the finest cars, exclusive events and most prized driving accoutrements you can expect to find. Articles on luxury watches sit side-by-side with racing pedigree, supercars and classics heritage.
DriveTribe written articles on Piloti were targeted at an audience interested in luxury items, motorsports and design as well as extended to segments with an interest in events like Le Mans, Goodwood, Pebble Beach and Concours D'Elegance. We also sought to build associations with other luxury performance brands like Bentley, Porsche and Jaguar, positioning links to Piloti alongside content on classic and contemporary racing icons.
With extended reach achieved through targeted lookalike audiences on DriveTribe social media accounts, the campaign generated over 40,000 links to the Piloti web site in the first month alone.
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