Falken's brief was to build brand awareness and premium tire purchase intent. Celebrating their involvement in endurance motorsports, we delivered a two-part film series that had all the hallmarks of a high-end TV-show, with Richard Hammond going behind the scenes to show the drama and science behind their Motorsports' testing regime.
DriveTribe partnered with Richard Hammond’s video agency company Chimp Productions, to produce a high impact brand story that appealed to motorsports enthusiasts and broader lifestyle audiences alike.
In typically engaging and entertaining fashion, Hammond fronted the series, interviewing technicians and taking a race-going Porsche 911 for a spin at the Falken Motorsports testing regime at the Portimao circuit, Portugal.
The videos authentically incorporated the Falken brand in a script that conveyed both trackside atmosphere and the precision that goes into Falken's product development programme.
DriveTribe significantly bolstered campaign reach by sharing the video across its broader social channels, including Facebook, YouTube, Instagram and Twitter.
The work demonstrated DriveTribe's ability to partner with third parties in delivering TV production qualities to rival any high-end television show.
It also demonstrated its ability to tap into the pulling-power of a credible and engaging personality like Richard Hammond, further building a repertoire of celebrities that have featured in DriveTribe content.
Finally the community nature of DriveTribe platform came into its own, as the video was shared extensively across the broader social ecosystem.
For more information call DriveTribe or drop us a line:
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