Case Studies

With Formula E now in its fifth season, DriveTribe was drafted in to amplify the emerging interest in the sport amongst existing Formula E communities, as well as convert fans of other franchises to explore the world of electric racing.

Alfa Romeo recognised the opportunity to use the significant number of brand advocates on DriveTribe as a channel to amplify awareness and admiration for their Quadrifoglio brand. The campaign used a range of creative assets that could easily be shared across social media.

DriveTribe provided a key pillar in the launch strategy for Amazon's "The Grand Tour" Game, both teams collaborating at concept stage, throughout the build-up to launch as well as during the weeks post launch, when the game ran alongside each weekly episode of the Grand Tour on Amazon Prime.

In a competitive tender against more established players, DriveTribe partnered with Joe Media to support the launch of the Renault Megane RS, while also celebrating the brand's arrival in the virtual world of sim racing platform, Project Cars 2.

Agreed with CooperTires European Head office, DriveTribe were set the challenge to show the importance of tire selection in driving performance. Partnering with ex-F1 racing driver David Coultard, important brand values and product messages were demonstrated in both off-road and racetrack conditions.

With the launch of the sequel version to DiRT RALLY, we were handed the brief to raise awareness and highlight all the cool new features likely to appeal to the legions of automotive gamers and racing fans within our Gamer and Motorsports verticals.

Falken's brief was to build brand awareness and premium tire purchase intent. Celebrating their involvement in endurance motorsports, we delivered a two-part film series that had all the hallmarks of a high-end TV-show, with Richard Hammond going behind the scenes to show the drama and science behind their Motorsports' testing regime.

Ford were looking for a genuinely entertaining, authentic and informative series of videos to build awareness and highlight the features of their Kuga SUV. We sent three of the DriveTribe team on a roadtrip to Scotland to demonstrate the vehicles' tech, its' cabin practicality and its' overall driving experience.

Our brief from Goodyear was to build awareness around their new performance SUV tire, positioning the product as a premium lifestyle brand. In a two part video series we explored both tire capability and technical information, set against the backdrop of a roadtrip to the South of France.

K&N, the world’s leading manufacturer of automotive air filters and intake systems, agreed a twelve-month sponsorship and content programme across DriveTribe's Engineering vertical. The campaign objective: to inspire a new generation of car modifiers, enthusiasts and amateur mechanics.

A combination of content creation, community management, and DriveTribe’s vast distribution network were used to bring the excitement and thrill of the Red Bull Air Race to audience segment supporters of motorsports and high octane pursuits

Soulmates was a campaign designed to evoke that subtle connection between a driver and their car, a pride and passion that people only have with really special vehicles. It was heavily data-led, building insights that shaped a branded content campaign, enticing targeted audiences into a deeper conversion funnel.

In their native Canada and to the automotive cognoscenti Piloti are synonymous with style and driving performance. The high-end driving shoes and apparel brand, asked us to build brand awareness of their motor-racing inspired shoe collection, targeting enthusaists and luxury style seekers.

Our eight-month partnership with Shell was a truly global execution designed to support their promotion of Formula 1, while haloing their Helix Oil brand and positioning Shell as a forward-looking company. It delivered a significant body of video work, including involvement from a range of featured social media influencers

With its inaugural season in 2014, World Rallycross is a relativey new, emerging franchise. The campaign brief called for an uplift in brand awareness as well as a performance-led requirement to promote tickets to the UK-round of the World Rallycross Championship.

Our award-winning campaign for Audi positioned DriveTribe as a key marketing pillar in the pre-launch promotion for one of the most significant car debuts of the year: the Audi e-tron, a vehicle that represented the German car maker’s entry into the electric vehicle market.