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FEATURED STORIES

DriveTribe Insights & News

SEE ALL UPDATES
Auto Trends
Lotus Evija heralds new era of sports cars from Hethel based manufacturer
The Lotus Evija is the first British all electric hypercar. It is also the first car produced by Lotus under Geely ownership. We caught up with Simon Clare, Global Marketing Director at Group Lotus to find out how new ownership could revive the iconic British sportscar manufacturer.
READ
July 17, 2019
Jim Murray Jones
Auto Trends
Electric sentiment shifting as EVs go premium
As more premium brands embrace Electric, the desirability of EVs begins to climb. Craig Cheetham considers the impact of recent electric announcements from Porsche and Jaguar.
READ
July 16, 2019
Craig Cheetham
Auto Trends
Basking in the sun, soaking up the miles
Dutch startup Lightyear has designed an electric vehicle from the ground up. With a relentless focus on efficiency, it has a claimed WLTP range of 725 kilometres. Have its technically minded co-founders found an antidote to range anxiety?
READ
July 11, 2019
Jim Murray Jones
Auto Trends
Driving a hard bargain
Craig Cheetham gets behind the wheel of a Perodua Kelisa as he considers a DriveTribe poll on "the best budget cars of the last 30-years". Will economic uncertainty unleash a new wave of no-frills driving options?
READ
July 11, 2019
Craig Cheetham
Auto Trends
Car firms look out: The disruptors are coming
Amazon, Google, Apple and Dyson are all vying to be the next big disruptor of the car industry, writes James Baggott. But which do you think will have the greatest impact?
READ
July 9, 2019
James Baggott
Auto Trends
Steep hill to climb for VW ID-range
VW took a multi-story stand at the Goodwood Festival of Speed to showcase their electric ID and performance R ranges. They also bagged the record for the fastest ever hillclimb at FOS. Both are landmarks on their race to electrification.
READ
July 8, 2019
Jim Murray Jones
CAN I SEE SOME CASE STUDIES?

Check out our work

Creative
Audi e-tron global launch
Our award-winning campaign for Audi positioned DriveTribe as a key marketing pillar in the pre-launch promotion for one of the most significant car debuts of the year: the Audi e-tron, a vehicle that represented the German car maker’s entry into the electric vehicle market.
Insights
Porsche Soulmates
Soulmates was a campaign designed to evoke that subtle connection between a driver and their car, a pride and passion that people only have with really special vehicles. It was heavily data-led, building insights that shaped a branded content campaign, enticing targeted audiences into a deeper conversion funnel.
Creative
Red Bull Air Race
A combination of content creation, community management, and DriveTribe’s vast distribution network were used to bring the excitement and thrill of the Red Bull Air Race to audience segment supporters of motorsports and high octane pursuits
Insights
Formula E
With Formula E now in its fifth season, DriveTribe was drafted in to amplify the emerging interest in the sport amongst existing Formula E communities, as well as convert fans of other franchises to explore the world of electric racing.
SEE MORE CASE STUDIES
WHAT CAN YOU DO FOR MY BRAND?

Our Services

01. Creative & Distribution

Every month 200m people read and watch DriveTribe content on our platform and across our social media handles. And, with some expert advice from our founders, we are very good at writing and producing engaging creative - like the video we did for Falken Tyres (press play above to check it out). Whether you're seeking broad or niche audiences, we can tailor the message and format for maximum impact.

02. Audience Insights

DriveTribe generates significant levels of engagement every month (we think the biggest in digital automotive) with millions of quiz answers, poll votes, garage entries, roasts and comments. Combined with killer creative like the Edd China video above - we are very good at extracting audience insights and lookalike customer segments that will help you build customer engagement strategies.

03. Digital Commerce

It turns out that if you have a very engaged audience around a particular passion point - automotive in our case - people are much more open to buying things. Amazon Game Studios, for example, used us to build anticipation prior to the launch of their new Grand Tour Game. We then refined creative and distribution tactics to build highly effective purchase funnels throughout the launch phase.

04. Big Ideas

Want a while-label website and app for motorsport fans, populated with posts from DriveTribers? How about a store front stocked with products from your customers or suppliers? Or what about a new global owners' club for fans of your brand?

Our platform, content and publishing processes provide a unique way for you to engage your customers and build communities of your own. Whether through DriveTribe, our social reach or on a bespoke white-label service. We would love to help you do it!

6.4m
6.4 million daily active users every month on DriveTribe.com and DriveTribe Apps
500m
500 million content impressions every month. (44.4m on DriveTribe.com)
17m
17 million user engagements every month
760k
760k App downloads across DriveTribe and Joyride
WHAT ELSE DO YOU GUYS GET UP TO?

We 😍 🚗 (love auto)

There is nothing quite like DriveTribe out there. We take the automotive market very seriously while generating massive engagement by having a little bit of fun.

We are a platform powered by independent writers alongside professional journalists, influencers and automotive stars. And, of course, we are advised each week by three of the most experienced creators in automotive, ever.

From events to industry roundtables, regular publications of data and insights we are an awesome team to get to know if your business is automotive. You can find out more about us by clicking below.

FIND OUT MORE ABOUT DRIVETRIBE
WHY DRIVETRIBE MATTERS

We're not just for petrolheads

Founded and guided by the same trio that set the standard for automotive lifestyle shows, we serve both niche and mass-market interests. We're a place that mirrors peoples' changing relationship with cars and transportation, where views on brands are formed and shared.

Twenty verticals, two Apps

Structured into twenty verticals we cover every aspect of automotive culture and lifestyle through a mobile-friendly web site and DriveTribe App. We also have a "some might say" racy sibling App, Joyride, targeted at a younger millennial and generation Z audience.

Social and engagement-driven publishing

DriveTribe is a digital-first company guided by social interaction. You're welcome to drive-by read and contribute. We're also here to empower amateur contributors, the journalists, designers, photographers, film-makers and influencers of tomorrow.

FIND OUT MORE ABOUT DRIVETRIBE
TELL US WHAT YOU NEED

What can the DriveTribe Team do for you today?

We do not employ pushy salespeople, do telesales and are not generally annoying. Simply drop us a line, have a chat and if we can help you we would love to!

The DriveTribe Team can deliver you creative with social distribution and engagement, the best audience insights you can buy and do all that while boosting your digital commerce revenues.

And we love talking to people with Big Ideas. That said, if you need inspiration, we'd be happy to think big and get creative with you.

CREATIVE &
DISTRIBUTION
  • Your media or create with us
  • Access to top influencers
  • Massive engagement
  • Global targeted distribution
CONTACT ME
AUDIENCE 
INSIGHT
  • Enhance your existing audiences
  • Ask your audience anything
  • Millions of data points - ask anything
  • Create polls, quizzes, livestreams, memes
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DIGITAL
COMMERCE
  • Hyper targeting
  • Global / local audience - whatever you need
  • Insights from first-touch to purchase
  • Easy, quick integration with your store
CONTACT ME